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building strategic insight
Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical tools used to analyze both micro and macro factors in the organization's environment to better predict future outcomes and help decision making.
- Forfatter
- Per V. Jenster
- ISBN13
- 9788763002028
- ISBN10
- 8763002027
- Udgave /år
- 1 / 2009
- Forlag
- Copenhagen Business School Press
- Sidetal
- 240
- Indbinding
- Hæftet
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